Today, Facebook Messenger is used by approximately 70 million people every day. With such statistics, are you using it or are thinking of using it for your marketing? Many companies have been using it and study shows that Facebook Messenger is one of the best marketing tools for businesses.
Facebook is a remarkable marketing tool for business. It can help you send your followers leads updates, promotional offers, and your latest blog posts to keep your followers engaged. This means that if you are yet to use this go-to marketing tool, then you are missing out on a fantastic opportunity.
However, before you implement this marketing tool into your marketing strategy, you need to know why it is important.
According to a study conducted by Facebook IQ:
- 56% of customers prefer messaging than calls when it comes to seeking for customer service from businesses
- 61% of customers like personalized messages from brands
- A bigger percentage up to 50% of customers are more likely to buy from businesses they can message
This post presents you everything you need to know about using Facebook Messenger for your marketing.
There is no doubt, messaging can do wonders for your business and here are some important ways to brace your marketing efforts via Facebook Messenger.
It is obvious that many marketers use email to deliver content to their customers by getting them to subscribe to their mailing list. However, a study by HubSpot on Facebook Messenger shows that Facebook Messenger is a more powerful tool than email when it comes to delivering content to customers.
Instead of requesting your followers to subscribe to your mailing list by filling out a form to get daily content updates, the study allowed them to ignore subscribing to the mailing list and receive daily content updates via Facebook Messenger. The results were clear that Facebook Messenger stood out to be more powerful than regular email subscriptions.
The Washington Post also implemented chatbot in their marketing strategy which is similar to Facebook Messenger. This strategy offers followers a customized news experience.
Identify customer-centered content
Facebook Messenger offers your followers and fans an opportunity to obtain relevant content. This is a fantastic approach to boost your content marketing strategy by enabling you to share personalized content to your followers and fans in a smooth way.
For instance, companies such as Whole Foods give its customers an opportunity to find their preferred recipes, products and food inspiration while still on Facebook Messenger bot. This bot goes an extra mile to help customers search for products within the Whole Foods store and sends them recipes for any meal being prepared.
It’s fun in that customers just chose an emoji like a banana and the Facebook Messenger bot will send them a recipe of the product they select.
Generate remarkable sales leads
Facebook Messenger is still in its infant stage but it is a powerful marketing tool since it is great when it comes to capturing your follower’s attention and to create remarkable sales leads.
One of the companies in the automotive industry, the Field Automotive Group utilized a Facebook Messenger bot as a lead generating tool and to make profits. The group launched click to messenger ads with location targeting to get in touch with local auto dealers on Facebook.
These ads direct customers into their Messenger conversation once a user clicks on them, the user will then be asked some relevant questions. The user gets an opportunity to converse with a real salesperson.
A few months later the brand attracted the attention of more than 100,000 users and made sales of about 50 sales every month using the Facebook Messenger chatbot.
Re-engage your prospects
What should you do when a potential customer knocks your door and needs to buy from you? You need to find ways to ensure that the customer doesn’t go away. Note that everyone is busy looking for customers so you need to be smart.
Messenger gives you an opportunity to stand out by offering you Messenger Ad and Custom Audience which help to re-engage your audience.
Facebook Messenger ads are very helpful when it comes to re-engagement of your prospects. Your prospects could be people are aware of your products but haven’t bought from your store or who have had a conversation with you through Facebook Messenger before.
Reach your followers one-to-one
Facebook News Feeds are saturated with ads, which makes it hard for brands to have a one-to-one communication with prospects. But wait; why not communicate with your target audience one-to-one via Messenger ads? This is a wonderful method that will allow your followers to see your ad in their Home Tab of their Messenger app.
When users click on the ad, they will be taken to your landing page, your store or even on your Messenger conversation. This is a wonderful opportunity for digital marketers that can help them to reach their prospects. Some fans may not feel good with such ads, however, with time, they will get used to them.
Offer immediate customer support via Facebook Messenger
As seen above that a bigger percentage of customers would wish to buy from businesses that offer a chat conversation, it is clear that Facebook Messenger can be helpful when it comes to timely customer support.
Note that today’s customers are happy to get an immediate response to their questions. It is easy to get started with this strategy. Give your followers an opportunity to reach you via Facebook Messenger than through email. Go to your Facebook Settings.
Navigate to the “General” tab, find “Messages” and then enable or properties so that your followers can see a “Message’ button on your Business Page. This will make it easier for them to send you messages on Facebook Messenger.
Many brands are adopting messaging apps in their marketing strategies; this makes it wise to adopt the use of Facebook Messenger to market your brand.
Facebook Messenger Hacks to Bolster Your Marketing Strategy
Many businesses have already adopted social media marketing strategies to promote their products. However, the only challenge that remains is to know how to interact with their target customers to boost their relationship with them.
According to Social Media Marketing Statistics, many brands have their presence on social media with Facebook being the most used social media network worldwide. Today, Facebook alone has 2 billion active monthly users which makes it a go-to social media channel when it comes to marketing
Just recently, Facebook Messenger proved to be a significant marketing tool as it helps businesses to communicate with their prospects in a personalized way. Here is a list of 5 Facebook Messenger Hacks to bolster your marketing strategy.
Use Facebook Messenger to provide your customer outstanding customer service
To stand out from the crowd, you must give your customers an outstanding customer service since this is the only way to showcase your professionality. Facebook Messenger is an easy-to-use platform when it comes to communicating with your prospects.
Many brands have used this platform to offer their customer the support they deserve.
Take advantage of the Messenger Auto Response
Many businesses are online today. However, they fail to offer an auto response. While traffic comes at any time, many websites still lose customers since they don’t respond to their customers’ messages instantly. Although it is difficult to have someone at the back of the computer to engage your customers on a 24/7/365 basis, Facebook Messenger can do that for you.
Facebook features an auto response known as “Response Assistant” that allows you to customize your message according to the characters you want. It offers you the opportunity to customize your message up to 250 characters.
This gives you an opportunity to send your followers to your website, call you back, or send you an email. You can also personalize it by adding your follower’s name on the message to give it a personal touch. This is also a fantastic way to show your followers that you care more about them which ultimately leads to sales.
How to set up Autoreply
- Navigate to your Business’s Facebook Settings and then click ‘Messaging”
- Click “Response Assistant”
- Follow the steps to compose your message
Use Facebook Messenger Bots to message.
If you want to attract more followers on your products and services, use Facebook Messenger Bots. Bots can be used to send a message in three ways as follows. Note that using inappropriately could hurt your business.
- URL: You must have a URL to use Facebook Messenger Bots
- QRC: You must have a Quick Response Code to sustain your marketing strategy. If you want to scan a code, go to “People” in your Facebook Messenger then click “Scan Code”
- Facebook Page: Facebook Pages attract traffic and this is a great way to use your Bots, however, you need to familiarize with the Bots.
Use Facebook Messenger Ads
Facebook Messenger offers two types of Ads
- Sponsored Messages: This is an incredible way to communicate with your followers since sponsored messages are featured in the inbox of Facebook messenger. This feature helps users to receive promotional updates on brands from friends.
- Destined Ads: Destined Ads appear at the News Feed section. When a person clicks the Ad link, they will be redirected to a Facebook message.
Take advantage of Facebook Messenger to learn your prospects
Facebook has a huge number of users currently; therefore using this platform could make a big difference in your marketing effort. Today, almost every one with a Facebook account can access the Messenger, this shows that using it appropriately can make you identify your prospects.
When using the Facebook Messenger, ensure to:
- Provide your customers with an instant response: Try to respond instantly with the correct information
- Give complete information: A customer wants to know more about your products, therefore, ensure to share complete info about your products and services.
- Keep your customers updated: If you have a product launch, ensure your customers know about it earlier in advance.
5 Reasons Why You Should Use Facebook Messenger in Your Business Now
Why should you take advantage of messaging?
Since its launch, Facebook has been transforming, from a social platform to one of the largest marketing platforms for business of all sizes. Brands that took advantage of this platform have been able to interact with their customers, server them, and have grown rapidly since the competition was low.
Messenger too started recently but business could not take advantage of it immediately. However, currently, it is proving to be a powerful marketing tool with a terrific marketing potential that every business must use it. Therefore, if you are a marketer, a business owner or a company you should consider Facebook Messenger as more than just a text messaging app.
Let’s find out why?
Facebook messenger is not just for messaging purposes
Just because it is called a Messenger it doesn’t mean it can only send messages. Facebook Messenger can send text messages, images, URLs, phone contacts, and videos. This has made it more than just a text messaging tool but a phone calling tool.
You just send your phone number to a customer and the customer can call you back. Send your website link and a customer can be directed to your website while still on the conversation.
This messaging tool offers a lot of opportunities; you can send some how-to videos of your products to your customers via Facebook Messenger. There are many things you can do with this tool and Facebook is still developing it.
The world is using it
If you are not using Facebook Messenger, your competitor is using it. Your customers are using it, so why don’t you engage your customers in an easy and friendly way?
Facebook Messenger was launched for business
Messenger was opened to businesses in late 2015. This has enabled business people with Facebook Business pages to communicate easily with their customers. Messenger is popularly used by businesses and this makes it the best platform to connect with potential customers. The fact that it is still in its early stages also show that there are more developments to come.
Facebook Messenger keeps businesses and customers in touch
The Facebook Messenger works like other text messaging platforms; customers enjoy it when they chat with businesses direct. Messenger has enabled people shopping online to send a request, ask questions and quotes from business owners from wherever they are.
Messenger is a great, fast-evolving tool
Facebook uses Messenger as its version of sending texts. Users can send text messages and video chat through Messenger for free. The pace at which this platform is growing is remarkable; it has currently proved to be the primary communication channel for most users. Facebook reached over 1.2 billion users as on April 2017 and this number is increasing rapidly.
Are you ready to miss out on this Facebook feature that has more 1.2 billion monthly active users? If you are not sure, then you should start adopting Facebook Messenger in your marketing efforts.
Previously, this powerful marketing tool was mainly used as a text messaging platform. Currently, it is one of the most powerful marketing tools to increase your brands’ online presence and connect with your prospects.
With customers sending over 2 billion messages each month through Facebook Messenger, you do not want to be left out of this great opportunity to interact with your prospects.
As a platform that is used by a billion people, Facebook Messenger has a lot of opportunities that businesses must not miss out. Facebook Messenger is a powerful marketing tool that helps to gain sales, create more awareness, improve customer experience and interact with your prospects in real-time. Since it is difficult to have someone at the back of your computers 24/7/365, Facebook Messenger auto response technology can take care so you don’t have to miss out on prospective sales.
However, you must ensure not to leave your prospects hanging. Any brand that manages a Facebook Page, using Facebook Messenger must be keen to its Messenger inbox. You customers are sending complaints, reviews, and questions through Facebook Messenger. As you would not leave your prospect in your waiting bay, you should not leave your customers in your Facebook Messenger inbox.
An overview of the important ways to brace your marketing efforts via Facebook Messenger
- Content delivery
- Identify customer-related content
- Generate remarkable sales leads
- Re-engage your prospects
- Reach your followers one-to-one
- Offer immediate customer support via Facebook Messenger