In all your marketing objectives, there is no doubt Twitter can come in handy when it comes to achieving the objectives. The challenges that marketers encounter is knowing where to start or even if marketers have started using Twitter for marketing, another challenge is how to incorporate it into large business plans.
If that’s the challenge you are facing, we’ve got you covered. This Twitter for marketing guide will help you to know how to implement a successful Twitter marketing strategy.
Let’s get started!
Twitter is a powerful social platform that can help you in your research, engagement and build your brand awareness. Many brands are using it and so if you are yet to implement Twitter for marketing, you should know that your business rivalries are doing it so you are losing a lot.
Why Use Twitter In Your Marketing Strategy?
By now you should be using Twitter in your marketing effort and if not, below are few pointers why you should:
- Twitter is currently used by over 330 million active monthly active users
- Twitter is used by more than 80% mobile users
- 100 million of these Twitter users are active daily.
- Twitter is also a powerful social network in terms of return on investment which makes it the second after Facebook.
Creating a Twitter profile for your business is simple; in fact, any user can create a Twitter handle, including their profile picture, and create a compelling bio and start tweeting. The only hard part is establishing your Twitter page and making it a real platform that can build your brand awareness and generate leads.
Building a Twitter following isn’t as easy as sending tweets. Growing real Twitter followers is all about engaging your target customers and socializing with them.
What Makes Twitter A Different Social Network?
Twitter is an invaluable social network since marketers can implement it in a variety of ways and address different purposes. For marketers, it’s not just why Twitter is used by many people but to know how Twitter can be a powerful marketing tool.
It’s good for marketers to understand what makes people want to follow and be followed? As well as what makes users stay on Twitter?
There are many reasons why Twitter is a powerful marketing tool and one of the reasons is the ability to connect with like-minded users. Many users on Twitter are seeking ways to interact with others who think alike and discuss the current trends in their circles.
It is important to note that every social media platform is unique and marketers should treat each social network differently. For instance, the way you implement your Twitter marketing strategy should be different from the way you do it on Facebook Pinterest, and other social networks.
Educating yourself about the tricks and tips of Twitter as a marketing tool will take your social media marketing to the next level.
Today, businesses are using Twitter in different ways such as:
- Distributing content and information
- Increasing engagement
- Connecting with customers and target customers
- Building brand awareness
- Creating brand reputation.
From the above information, it is no doubt that to be successful on Twitter you must interact with your target audience. It’s more about sharing your content than it is on Instagram and Pinterest.
Top 6 Twitter Marketing Tools You Should Be Using In Your Marketing Effort.
Twitter marketing is a huge approach that involves numerous parts such as engaging with your target audience, building and managing a following and creating content. These are just the a few responsibilities marketers handle on a day to day basis.
If you try to imagine handling all these responsibilities using the Twitter app alone it can be hard. Thankfully, there are Twitter Marketing tools to help marketers to take advantage of the power of Twitter.
To prevent yourself from spending a lot of money and effort on a handful of tools you could never use it or could use only once, it is advisable to choose a tool that is valuable and that will make your business more efficient.
Note that some twitter marketing tools are pimped with Ads while they cannot make you more efficient.
Let’s see the tools!
To drive more traffic to your website, you need to post quality and relevant content. But are you aware of what your target audience like to see? Buzzsumo is a powerful tool that will make you identify the popular shared information including videos, articles and any other shared content on any given subject.
You just enter a phrase or your competitor’s website and Buzzsumo will display all the content that has been shared the most. After you identify the content that has been shared the most, you can use that information to craft your own content on your website and start sharing it on Twitter.
Another incredible benefit that Buzzsumo offers you is the ability to help you see people who are sharing the content on Twitter through the “View Shares” option which will help you connect with new followers.
Buffer is one of the powerful Twitter marketing tools that allow you to schedule tweets and content for other social networks throughout the day.
This tool also gives you great insights on your tweets which will help you to understand what your audience like or don’t like, from the posts you distribute. Buffer will also help you determine what times of the day your Tweets perform best.
Another amazing Twitter marketing tool for marketers when it comes to managing Twitter accounts is the HootSuite. This is a freemium tool which makes it possible for marketers to use the free plan if you own few social media profiles. The business plan helps you to manage unlimited social media profiles. The best thing about the business plan is that you can schedule content and also obtain analytics of your Tweets and all your social media networks under a central dashboard.
Bit.ly is a Twitter marketing tool that allows you to shorten and share links to numerous Twitter accounts from one dashboard. This tool also helps you to see the analytics of any Bit.ly links your post via your Bit.ly dashboard.
TweetDeck, as the name suggests, is a desktop Twitter management tool that has some similarity with HootSuite in its features. This Twitter marketing tool helps you generate columns to establish your Twitter operations. Also, this tool helps you to distribute longer content through its Deck.ly platform that generates a shortened URL.
How to Create an Awesome Twitter Profile
An awesome strategically built Twitter profile is beneficial as it builds your organization’s trust with your audiences, boosts your rankings on search results and enables customers to find you easily which makes it easy for them to ask questions and inquire on anything about your organization.
Below is how to craft a compelling Twitter profile.
Write a remarkable Twitter bio
Twitter allows users to use few characters in the bio section than in tweets. Use this section to create a first impression and attract maximum impact.
Ensure to write a compelling and remarkable bio that will make it highly visible to potential new users who would wish to follow you.
Complete and optimize your profile
This is the section in your Twitter account that can help you boost the visual impact of your profile and help customers and potential customers find your alternative Twitter profiles you manage.
This is also the section that will simplify the way followers interact with your brand which will make them start a discussion about your brand.
What to include in your Twitter profile
- Username: This is the name that starts with @username and is the one people use to mention you. To make a simple username, it’s good to use your real name or your brand’s name, but you can still use your other names.
- Location: This is one of the things that should not miss in your Twitter profile. Including your location is important as it helps customers and other users to search you.
- Name: This is what others see whenever they visit your Twitter profile. This is also another thing that will help you, followers and customers, to know who you are.
- Website: You can include your website in your profile. Including your website will make it easy for your followers and customers to know more about what you offer since it will be easier for them to access your website by clicking on the website’s URL in your profile.
- Profile pic: An image of 400×400 is recommended here. When you upload an image, Twitter will crop it to fit a circular shape.
Twitter Marketing Tips You Should Know
If you are hungry for Twitter marketing tips, we have compiled some tips from the pros. Keep reading to learn more.
1. Determine your target audiences
Unless you know who your intended audiences are, it is impossible to be successful in your Twitter marketing efforts. This is the reason for identifying your target audiences. Identifying your audience will help you to know how you will craft content that they need. A valuable addition can also be embedding your Twitter profile in your website if you have one.
2. Attract Twitter followers
Twitter is a follow I follow you platform. Here, you can start following influential users in your niche. Having a huge following is important as this is the only way to ensure your content reaches a wider audience.
3. Share content that users will like
As a Twitter marketer, you should ensure everything you share comes in your own voice. Share something valuable to your audiences. Your essence of sharing your content is to make people get compelled to click your links and retweet your tweets.
4. Place keywords in your tweets
Keywords are crucial when it comes to distributing your web content. Keywords are the bread and butter of your website content. However, the keywords you use in your tweets should define your business and niche. Ensure not to overuse the keywords and aim for quality and not quantity.
5. Share posts that have been posted by influential users
Sharing content posted by influential users can make you attract their attention. You can share and let them know you have shared their content by incorporating your Twitter @name. This is also a powerful way of engaging and interacting with new users which will open more doors of getting noticed to a wider audience.
6. Keep your audience(s) engaged by you
Come up with ways to interact and engage your audiences. Share topics they are interested with and answer questions they ask you. Note that you should aim at creating relationships and build trust in the relationships you create with your audiences. They may not buy from you at the moment but when they decide to buy in future you will have bonded already.
7. Be reliable
Twitter marketing isn’t just pushing your content and selling. The best way to make them buy from you is being helpful to them. Let them know you can help them by sharing helpful content that will solve their concerns.
You should not aim at promoting your offers but provide information and solutions that will make them remain glued to your content. This will make them know you are a reliable person who is there always to help in case of any need.
8. Create quality content
Initially Twitter allowed 140 character tweets only; however recently the characters doubled the characters to 280 so users can have the ability to write tweets that are easy to read and quality which will help your followers and potential followers.
9. Use #hashtags
Incorporating #hashtags in your posts makes it possible for many users to see your content. Using #hashtags will make it easier for your content to be grouped together with other relevant content that has similar #hashtags.
This is a better way of ensuring your content is seen easily and it will also make you possible to find influencers and other users in your niche.
10. Use multimedia to drive great engagement
A recent study has shown that social media users are lovers of video content as well as image content. If this is true to you then post content in videos and images. The good thing about video content is that users are able to see the product, how it is used and this makes them more compelled to buy your products after seeing them live.
A picture is worth a thousand words. Instead of using a lot of textual content, it is good to post content in images. Including images in your posts can attract many other Twitter users and drive engagement.
12. Post content at the right time
It is good to ensure you post quality tweets but at the right time. Tweets are usually not lasting. Whenever a tweet stays for about 30 minutes from the time it is tweeted, it loses value.
So ensure to tweet when you know your tweet will be seen by many other users.
13. Tweet consistently
The recommended method is to tweet at least thrice per day. This will create room for you to engage your Twitter audiences. However, you can experiment by tweeting more than that and see how your followers will respond.
This will help you to gauge the frequency of tweeting that works best for you and your followers.
14. Turn audiences into real customers
Share content regularly so that your Twitter profile page remains active all the time. Let other users know what you are doing and invite a wider audience to follow you. This is a clever way to make more people to follow you.
Your main focus should be to help people by answering their questions and sharing useful content. This is a powerful tactic to establish yourself as an expert who can be depended on in your industry and thus helping you to socialize with other users. Use direct messaging to develop your brand.
Avoid advertising your brand deliberately. Stay updated with the latest trend to make your brand memorable.
To conclude the guide, if you wanted to avoid redoing the same mistakes you did in 2017 in your Twitter marketing, this guide has all that you need to make your dream a success. Just follow it to the last word:
- Identify why you should use Twitter for marketing as a strategy?
- Determine what makes Twitter a different social network?
- Learn the Top 6 Twitter marketing tools you should be using in your marketing effort.
- Understand how to create an awesome Twitter profile.Know how to write a remarkable bio and include this information in your Twitter profile:
- Profile picture
- Complete and optimize your profile
- Twitter marketing tips you should know.
ALL THE BEST!