Photo Credits: QuackQuack QuackQuack, ever since its launch, has been a success no doubt. Despite being bootstrapped and locally based in one country – India, the app has become one of the most popular and fastest dating up with more than 3.5m users. That is a great achievement and in this case study we are […]
Marketing Strategies that Hacked the Growth of Intercom – a Multi-Million Dollar SaaS Company
Photo Credits: Twilio Intercom is a silently massive hit boasting in excess of 17,000 paying subscribers, $50m in ARR( Annual Recurring Revenue) and most importantly, investments from a number of prominent names including Jason Fried, Mark Zuckerberg and Jack Dorsey. As we talk, Intercom is worth in excess of $1b in valuation. Noah Kagan of […]
TripAdvisor Marketing Case Study: How a Journalist Made a Shed the #1 Restaurant in London
Photo credits: VICE Whether you are running a small or large business, the importance of an online review cannot be underestimated. Many shoppers you and me included check the ratings on popular sites such as Yelp, TripAdvisor, and Foursquare before buying into a product or service. A few reviews positive or negative can make or […]
Slack’s Growth Strategies That Made It the Fastest B2B SaaS Business
Photo Credits: Google Slack, as we refer to it now, was initially known as Tiny Speck. The company worked on a number of online games, including the popular game known as Glitch – a flash based online game that took a team of highly skilled developers all over the country to create in around 4 […]
Spotify: How Free Music Turned Into a $26 Billion Startup
The story of Spotify is a truly remarkable one. In less than a decade, the company has grown in value to $20+ billion boasting of more than 180 million monthly active users. Out of these approximately 80 million are paid, subscribers. So how did the company manage to achieve this feat and what is its […]
Tinder Case Study – Strategies Behind Tinder’s Explosive Growth
Tinder is among world’s most popular dating sites that help users meet new people, boasting of 20 billion matches up to date. Tinder was founded on 1st of September, 2012 and later launched in October by IAC, the innovation sandbox of Hatch Labs. IAC is Tinder’s parent company that has the largest share of […]