If you are a frequent Instagram user, you must have come across a barrage of images of a woman sitting at the poolside that have been reposted. This is the strategy Sunny Co Clothing used to gain followers; they simply promised to deliver free swimming suits to those who reposted their photo on Instagram. During […]
Case Studies
From A Viral Video To A Billion Dollar Acquisition – The Growth of Dollar Shave Club
Shaving might sound like a really strange topic to talk about, to most people. In fact, shaving is perceived as something you need to do and not want to talk about. DSC(the Dollar Shave Club) changed all that perception though. The Dollar Shave Club has come a long way thanks to a legendary video that […]
How Salesforce.com Rose From a Small StartUp to a Billion-Dollar Company
Salesforce is a cloud computing software-as-a-service company – basically, a customer relationship management platform based in San Francisco that super changes every part of your company that interacts with customers including commerce, marketing, sales, service and even more. The story is therefore all about this company and how it managed to grow from that small […]
How PixelMe made $170,000 in only Two Weeks: The Story of one of the most Unexpected Appsumo Launches
Introduction This is the story of former PM Growth @Buffer, Maxime Berthelot and the founder of PixelMe, the company that has magically grown ever since it was found. Pixel Me is a URL shortener for savvy marketers, and it works by embedding a retargeting pixel into a respective link that you shorten. This means that […]
The Rise of Canary Home Security Through Crowdfunding & Video Marketing
Introduction Canary Home Security is an online company that provides security systems for homes. The system comprises of a wide-angle UHD camera, a motion-sensing technology and air, humidity & temperature sensors all assembled together into a single device, which work together to give maximum protection to homes. Having been launched back in 2012, the company […]
How Scentbird Grew from Zero to a Million-Dollar Brand with Zero Marketing Budget
Photo Credits: Scentbird Introduction Scentbird is a monthly service that inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence and excitement. The frustration of expensive designer perfume bottles collecting dust on cabinets or dresser, what was referred to as “Perfume graveyard” was what drove the beginning of Scentbird. Scentbird […]