Social media bots and automation tools are softwares that have been created and designed to help in automation of your normal daily social media activities. The bots and tools have been created in a special way to save time and simplify tasks that would have taken more time if you did them yourself. The tools […]
Social media should be part of your marketing strategy because billions of people are using it. As a small business owner, you are always looking out for ways for your brand to penetrate the market to find potential customers. As a small business owner stop asking why you need social media as a marketing tool […]
B2C companies were the first to embrace social media before B2B decided to include it in their social media strategy. B2C realized early enough that most of their customers are always found in social media particularly Twitter and Facebook. As the popularity grew social media become one of the mainstream channels to promote social media […]
As a marketer, taking note of the social networks demographics breakdown is crucial as it will help you to adjust your social marketing strategy for each social network you are planning to hit. This is critically important especially when you understand the different users that typically each social network attracts. Getting the right message to […]
A social media strategy is a plan of all the steps you need to take to market your brand through social media. It acts as a guide that will help you to keep tabs with your progress. Having a specific strategy is crucial when it comes to effective execution of your strategy. It should be […]
Almost every business is going online to advertise their business, brand, product or services. With online marketing, social media is their most powerful asset. Social media has evolved from being just a way to interact, to a sales and marketing machine. Social media helps to connect businesses and brands to their targeted audience. When businesses […]
