Are you an online marketer? Do you use Twitter for your marketing effort? Whether you have been using this platform for a long time or it’s your first time to use it, there are mistakes that you could be doing. There are fewer chances that you are aware of these mistakes but you make them regularly in your Twitter marketing.
However, you should not worry because we’ve got you covered. We will let you know those mistakes so that you can avoid them and get good results in your Twitter marketing effort.
Social media is an important tool for businesses that want to drive more engagement and drive more sales. Twitter, particularly, is, a great platform that can make businesses engage with their audiences, but making the wrong approaches could hinder you from achieving the most out of this great marketing platform.
Twitter boasts 330 million active monthly active users where 500 million Tweets are posted daily which makes 6,000 Tweets every second which makes it the best platform for businesses to connect with their target audiences.
Twitter is suitable for any size of business; whether a startup or an established company, this platform will still play a significant role in your marketing landscape. However, despite the potential that Twitter offers, you must understand the Twitter marketing etiquette or you may end up frustrating your audiences and end up losing your prospects.
In this post, we have compiled a list of the common Twitter marketing mistakes that you must avoid at all costs. If you avoid these mistakes, you are no doubt going to get the most out this powerful online marketing channel.
Let’s get started!
1. Overselling Your Brand
One of the biggest mistakes that brands make on Twitter is overselling their brand in their tweets and messages. It is worth noting that Twitter is a social media platform that should be used for socializing while at the same time marketing products and services. To achieve more success in your social media marketing, you must focus more on building relationships within communities and minimize sharing your brand’s information and sending traffic to your site. You must ensure to observe the rule of 80% community engagement and 20% brand-related information.
2. Ignoring Feedback
This is another mistake that brands are making. It doesn’t matter whether the feedback is negative or positive, you should focus on addressing your customers feedback. We are living in an age where experience is everything and so it is not satisfactory to just monitor social media.
Brands must ensure to build relationships emanating from both negative and positive criticism. If you fail to respond to customers feedback made through your Twitter account it is like failing to respond to your customers’ emails and in fact it’s is worse on social media since the comments are in public space.
If you want to achieve a success in this digital space, then you must be prepared to engage with your audiences openly and honestly in the public environment. Note that brands that are tactful and have no fear are getting more rewards.
3. Retweeting Tweets That Are Promoting Your Brand
You followers are not interested in the retweets that are about your brand. If you retweet tweets that are made about your brand, you are still self-promoting what others have commented on your brand.
If any person tweets about your brand, you can appreciate them by replying to their comment. Note that your followers are interested in getting informative and helpful content that will solve their problems.
4. Starting Your Twitter Marketing Without A Strategy
This is one of the killer, Twitter marketing mistakes that brands should avoid completely. Before you begin your Twitter marketing, you must ensure to have a strategy. Determine your goals, work on analytics and identify your highs and lows.
Even though your tweets may go viral, that doesn’t mean you should relax and think all your tweets will go the same way. A strategy will make you, stay in the game for a long time. When coming up with your strategy, think wide.
Assess lasting and temporary campaigns, analyses metrics for regular improvements so that you get an idea of how to you your network to its maximum. Identify your target customers and set up a Twitter marketing strategy.
5. Ignoring Trending Topics
Keeping an eye on what’s happening particularly on Twitter is crucial. Keep track of trending discussions and try to relate your content to the trending topics. Note that by connecting your content to the trending topics, you will be taking your promotional campaign to a wider audience.
But, you should ensure to connect your content to relevant trending topics. Before you tweet about a trending topic, you must know why the topic is relevant to your brand and also be sure that it has higher chances of providing value to your brand.
If you find out that the topic is not relevant to your brand or will have no positive impact on your brand, you better leave it.
6. Too Much #Hashtags Usage
While it is important to use Twitter hashtags especially when you have few Twitter followers, using too much of them can be an annoyance to your followers. Note that #hashtags usually play the role of a label which classifies your tweets under a certain label and users searching for that label are more likely to see your tweet.
Hashtags are important when it comes to expanding your tweet’s reach but should not be overused.
7. Not Using #Hashtags Or Using Them Inappropriately.
Twitter hashtags crucial when it comes to creating your brands’ visibility. It is a great way of gaining genuine Twitter followers. In fact, using hashtags appropriately can deliver your content to users who are interested in your products and services.
However, it is advisable to limit your hashtag usage and more importantly use those that relate to your brand or those that are relevant to the message you are sharing. If you are not using hashtags in your tweets, then it is time to start using them but correctly.
Note that you don’t have to use a particular hashtag because it’s trending but because it is relevant to the message you are passing across or to what you are offering.
8. Ignoring Twitter Analytics Tools
It is no doubt that the online world is saturated with Twitter analytics tools to the extent of making the selection of the perfect tool a hectic exercise. The good thing is that Twitter has simplified the job.
The network features its own analytics tools which can help you to monitor your tweets and find out what works best and what doesn’t. These tools make it possible for brands to see how their tweets are performing and get insights into demographics and where their followers come from.
Failing to use Twitter analytics tools is denying yourself the opportunity to know more about your audience.
11. Automating Everything
This is also among the Twitter marketing mistakes that brands should steer clear. Many people schedule tweets and send automated direct messages to their followers, especially new ones.
While this can be a good way to reduce workload and concentrate on other important tasks within your business, it minimizes honest interaction with your audiences. This is because your followers may think that they are engaging with a robot and not a human being.
Automating everything makes you sound like a robot and your followers may find it useless to follow you since you are not available for them. So, ensure you send genuine replies and tweets like a human being, engage with your followers; else you will get unfollowed by your followers.
12. Sharing Your All Message At Once
You may be busy doing some other important work and think that you might run out of time to tweet and decide to tweet everything you want to share at once. While this will give you time to concentrate on your other important duties, you are not achieving the most out of your tweets by posting it at a go to your audience.
Remember, not all your followers are online when you share your content if you share everything in the morning, then what about those who will check their Twitter in the afternoon? What about those who will check in the evening?
To help you schedule your tweets and space them accordingly, while you concentrate on other productive tasks within your business, take advantage of TweetDeck to make scheduling of your tweets at various times easy.
13. Spelling, Grammar Or Typos In Your Tweets
You want to look professional so that you can attract many followers who could turn to be your customers and so avoid these mistakes at all cost. Before you schedule your content, check for spelling and grammar mistakes in advance.
14. Offending Or Insulting Your Followers
If there is a mistake that you should avoid is offending your followers. Social media is the worst domain when it comes to spreading negativity and therefore, you should not fall in that line. One Twitter can spread like born fire.
Although you may delete an offensive tweet, people have a faster way of ensuring your tweet doesn’t disappear. For instance, they may take screenshots and it may end up in the hottest news of the day. All negative criticism should be addressed with extra care by the customer support personnel.
15. Not Socializing
Twitter users are usually using the platform to engage with their loved ones, friends and, brands they are interested in. They will follow you so that they can be educated more about your promotions and new launches.
They want to socialize with you. So, if you are constantly promoting your products and services, you a missing a lot on this. Make sure to share helpful content while at the same time promoting your products and services.
Doing this will make them feel taken care of. Build a relationship with your followers and educate them by sharing industry content. You will surely win them and they won’t resist buying from you.
16. Lack Of Consistent Brand Voice
Another Twitter marketing mistake is an inconsistency of brand voice. Established companies such as LinkedIn, Microsoft and Google observe their brand voice. Brand voice is the style you use while writing and the tone of communication.
The big companies are aware that their business tone determines how their prospects recognize them. They are also aware that an exceptional and identifiable voice makes them unique when compared with other companies.
Your brand’s personality is perceived by the way you share content and the words you put in your content. So, ensure your brand voice is consistent. Avoid wavering on a topic or tweeting in a new tone in every tweet you make.
17. Mentioning Another User At The Beginning Of Your Tweets
The greatest and most popularly used feature in Twitter is the Twitter mentions. But have you observed that whenever you begin your tweet by mentioning another user, only your fans and those followers of the person or company you mentioned will see your tweet? How to avoid this?
- If you have to mention another user, ensure to do it at the end of your tweet
- Insert a punctuation mark before you mention another user.
18. Not Posting Unique Content
Social media marketing is all about sharing informative, unique and helpful content with your followers. This is what makes your followers glued to your content and perceive you as an expert in your field.
While social media marketing has an 80/20 rule where you are supposed to ensure every time you post 10 pieces of content, you make sure 2 of the pieces are unique and 8 are from outside sources.
Therefore, it is advisable to make sure you share your own content always. Note that sharing more content from other sources is akin to promoting those sources.
To avoid this mistake:
- Craft your own useful and relevant content on a regular basis
- Share content that is of high-quality
- Take advantage of tools that will help you recycle your old content.
19. Not Tweeting Regular Enough
Failing to tweet more regularly can cause your tweets to get overlooked by your followers which may make them forget about you. Don’t make a mistake of assuming that since you have shared a post, your followers will see it. But this will depend on how often your followers are checking their Twitter feeds.
You can adopt a strategy of tweeting during the time when your followers are likely to be online. You can even schedule your tweets using Twitter scheduling tools which will help you schedule tweets in advance.
20. Begging For People To Follow You
No one doesn’t want followers. Every business wants followers on Twitter for their own obvious reasons. The more genuine followers you have, the more your content is being shared with your prospects.
However, don’t look to disparate to an extent of begging for followers. If you really want to rip more followers, then put an effort of sharing informative, useful and helpful content.
Content that is engaging and makes your brand to be seen as one that people would want to associate with.
21. Making Long Tweets
Trust me or not, 280 characters on Twitter is too long. Sharing shorter tweets can get you higher engagement. In addition, long tweets are boring and users have no time to read a long tweet.
Therefore, avoid filling the entire 280 character limit with words and too many links. Focus on tweets that are short and to the point.
22. Misleading Link Description
There is nothing more frustrating than seeing an exciting tweet with a link, but when you click on the link, you are redirected to an irrelevant site. It is good to hunt for high-click through rates, and huge followings but using misleading link description will more likely ruin your brand reputation.
After learning the above Twitter marketing mistakes, have you encountered any mistake that you are making? Don’t worry; even the biggest companies have made these mistakes.
The most important thing is to learn and grow, find what works best for you and what doesn’t. However, if you are still unsure where you are missing out on your Twitter marketing you can get some ideas from your competitors and copy what they are doing, however, ensure to be unique.