If you don’t know by now, videos can certainly take your marketing strategy to the next level. Today, many marketers are still depending solely on YouTube for video marketing. This is undoubted since there are 300 hours of videos which are uploaded to YouTube every minute and almost 5 billion videos are streamed every single day.
However, YouTube isn’t the only player in the game. Facebook video is the great marketing platform to take your brand to greater heights. Facebook has over 4 billion users streaming videos daily which mean your brand has a large audience here and this number has kept on increasing. Moreover, not many brands are taking advantage of Video on Facebook, making this a great opportunity for marketers looking for new channels.
Facebook users respond to visuals, audio clips, and colors that attract their attention. Note that videos are almost always more attractive than plain text. Facebook has acknowledged this trend by making video content a priority in their algorithm and introducing an autoplay feature.
In addition, Facebook is evolving day in day out and at the same time, new features are released, so your video marketing Facebook strategies must also evolve.
In this post, I will compile a list of the best video marketing Facebook strategies that will drive more engagement, but first, I will list the Facebook video marketing options you can use.
Let’s get started!
If you want to take your marketing strategy a notch higher by using video in Facebook, use the following options for Facebook video marketing.
Facebook’s 360 video is the visual content that engages, occupies and involves user’s interests and attention. Images are believed to bring huge results to social media content but video is the outright leader in engaging social media users. However, the question remains what type of videos can bring huge results? It is no doubt that it’s 360 and 3-dimensional video.
This Facebook video marketing option enables you to show your followers and customers an exceptional behind-the-scenes view of your activities especially the production process. This is also another great option to show your customers new products you are launching live.
Note that users spend more time viewing a Live Facebook video content than a video that is not live. This is simply because Live videos are more exciting.
It’s no doubt Facebook’s native video drives huge organic reach than YouTube videos.
Getting organic reach is tough and so creating content that will boost your effort of getting more organic reach is crucial. What makes videos upload to Facebook increase your organic reach?
The main reason for this is because Facebook’s news feed algorithm gives priority to content that users prefer the most and share mostly.
This is another type of video that is supported on Facebook. A slideshow is a collection of more than 2 photos of your brand. Instead of creating a video that will take your time and energy, you can just add a slideshow to your website in fewer than 5 minutes and increase your engagement with your followers.
Facebook Video Marketing Strategies For More Engagement
Videos are undeniably exciting content. This is true and cannot be doubted. In fact, this is backed up by stats. However, it is worth noting that sharing a video just for the sake of sharing it won’t increase engagement.
Below is what you should you should know when using video in your Facebook marketing strategy. Master them and you will boost your engagement on your Facebook page.
1. Embed Facebook Videos In Your Page
If you create a video that wows your followers, they will share and this will make your page reach a wider audience. Embedded Facebook videos can achieve that. Feature a video in one of your pages, including a thumbnail that’s more visible than the other videos on other pages. This is a fantastic way to promote a product you have launched.
2. Choose An Exciting Video Thumbnail
A thumbnail is a still image that is displayed when a video doesn’t play automatically. The video starts to play one a user clicks the play button. Facebook’s ad design tool gives you an opportunity to choose from the images in your video or you can upload an image you like.
It is recommended to choose a thumbnail that will attract the user’s attention. If you will include text in your thumbnail image, ensure to make the length to 90 characters of ad copy since it will be shown on smaller screens. When you create an ad, you should get a view of how users will see in the News Feed on PCs and smartphones.
3. Make Your Facebook Video Shareable
What do you usually look for when you watch a video? What inspires you to share a video? Put yourself into your follower’s perspective. Then implement it in your videos. If you are like me then you must agree that you watch videos to get inspired, for entertainment purposes or you want to get informed.
These are the factors that will make your content shareable. An informative video will do better when it is entertaining or exciting.
However, when it comes to making your content shareable, you must also pay attention to the length of the video you posted. Ensure your video post is effective, quick and useful. In fact, a 30-second to 1-minute video content that will show your followers how to do something will get more viewers.
Find ways to include also food recipes video posts that show your followers how to prepare a meal that’s delicious.
4. Address Your Followers
Before you educate your followers, identify your target followers. Find out what they want to get when looking for Facebook videos and then address their needs by creating an amazing video that meets exactly what they are looking for, usually crammed up in just a minute or two of content. Everyone has attention deficit these days since there is so much content online, so the shorter you can keep your videos the better, as long as they are still very useful.
People want to get their needs addressed instantly and if your video can meet that then there is no doubt it will only take a few minutes for your video to be shared with a wider audience.
5. Take Advantage Of The First Few Seconds Of Your Video
This is a fact, you only have 2 to 3 seconds to attract the attention of your viewers and if your video isn’t amazing or takes ages to load, no one will bother to continue waiting or continue watching something that is boring.
They will just hit the stop or cancel button and navigate away. You need to create curiosity or ask a question in the first 2 seconds of your Facebook video.
Avoid being too salesy as this will make your followers find it distasteful. Note that you cannot increase engagement by simply uploading a picture of your product with a link to the purchase.
You must show your followers how to use your product and how it can be beneficial since this is the best way to motivate them more.
6. Include A Call-to-action In Your Facebook Videos.
To make the best video marketing Facebook strategy, you must include a call-to-action in your videos. A post without a call-to-action isn’t complete especially when it comes to marketing strategies. Note that you can create an amazing content but when you don’t include a call-to-action the chances of getting higher conversion rates are equal to zero.
It’s easy to add a built-in call-to-action in your Facebook videos.
- Select Photo/Video from your page
- Select Upload Photos/Video
- Pick the video you want to upload from your computer
You will then see an image like the one below
Image credits: How to Add a Call to Action Button to Your Facebook Video
- Choose the call-to-action you want from the drop-down list
- Add your desired URL
- After you have added the URL, you will see a Link Description as below
- After that, you can post your video. When you post it, users viewing it will show your call-to-action at the end of the video, depending on the call-to-action you have added.
7. Let Your Viewers Know What The Video Is About
First things first; unless you know what a video is all about, you won’t bother playing it. The same applies to your viewers. If you don’t tell them something about your video, they won’t bother clicking on the play button.
Even if it’s an auto-playing video, your viewers will stop and view it if you have given them a short description of the video. Here, you just ensure to make the video motivating which will make them want to see what next.
8. Create A Playlist Of Your Facebook Videos
The same way YouTube allows users to create a playlist of their videos, Facebook, also, allows people to group their videos into a playlist. This is an incredible way of making viewers to find the videos they want easily without having to browse around your page.
Note that it is too hard for viewers to search through dozens of videos on a page to find a particular type of video. In fact, not all people will bother searching through your videos if you don’t put them in a playlist.
A video playlist helps to narrow the search to a certain category. This will help users who want to view a video to get it easily by searching via a particular category.
9. Schedule Your Facebook Videos For Maximum Viewing
Many businesses don’t have enough full-time employees to manage their social media accounts. Scheduling and posting content ahead of time can be a huge bonus especially when targeting users in a different time zone. Having a schedule of your Facebook videos will help you to organize your content according to the time your audience is available. There are multiple tools you can use to schedule your content. The best thing to do is to use these tools such as HootSuite to schedule your posts.
7 Undeniable Reasons You Need to Use Video Marketing
Visual advertising has been the best when it comes to increasing engagement and conversion rates, but when you supplement the visual impact that videos have on video marketing, the results is even better. Video marketing is the way to go and this should be in your promotion toolbox. Below are 8 reasons why you should start using Facebook video marketing now.
1. Facebook Video Marketing Creates A Wider Exposure
If you consider the number of Facebook users who are active on Facebook daily, you will be shocked to know that you are losing a huge opportunity to reach a wider audience.
Just do a quick survey of the people who you work in your office, you will realize almost all are always active daily even if for some minutes or hours. Get your business to people from all corners of the world to increase exposure.
2. Facebook Videos Create Easier Conversions And Boost Sales
Social media is an effective platform that does not only maximize traffic to your site but also increases the conversion rate. When you upload an exciting, informative and entertaining video on your fan page you will be able to attract more viewers thus making them buy from you.
If you are not aware of this, then you better know that Facebook videos can make you some serious income.
3. Facebook Videos Can Build Trust
To achieve the best video marketing Facebook strategy, you must ensure to build trust among your followers and fans. Trust should be your main goal on its own. Note that content marketing creates trust and lasting relationships between brands and customers.
You should avoid being salesy and attract people to come to you by giving them something that will help them or solve their problems. Note that consumers are skeptical about purchasing products and services online since they are afraid of being scammed.
However, effective videos will show them your products in a conversational way and this will give them more confidence to buy online.
4. Search Engines Love Videos
Did you know that your chances of ranking on Google are higher when you use videos in your site?
Videos increase the time on site. Note that the more your visitors stay on your page the more search engines will know that your content is valuable.
5. Facebook Video Marketing Can Tell The Whole Story
If you want to tell a good story that will wow your viewers on Facebook, use videos. Nowadays, users are more attracted to visual content than plain text. Users are more likely to spend 10 minutes on a video than spending 2 minutes reading paragraphs of plain text.
When you are introducing a new product or service, you can create an amazing video to show your viewers how it works. Many people want to watch explainer videos to learn more about a product or service.
6. Video Production And Distribution Is Affordable
Today, you can create professional, informative and amazing videos easily using your smartphone without using a single penny. Most smartphones have built-in video tools which make it easier if you want to DIY.
7. Facebook Has And Still Invests Heavily In Video
Facebook is currently experiencing a huge growth of video views and the platform has gone an extra mile to make it easy for people to share and find content. In fact, the recent launch of helpful tools and features that help business promote their businesses through Facebook videos has been an incredible strategy.
Since Facebook is the leading social network, you have got no reason to avoid using video marketing for your brand.
With the best video marketing Facebook strategies, your business will no doubt increase engagement which ultimately translates to higher conversion rates. The good thing is that you don’t have to be a brainiac to use video in your Facebook marketing strategies.
There you go, some awesome tips on creating Facebook video content that is helpful, informative and amazing that will attract your viewers’ attention leading them to buy your products and services.
If there is any missing important tip that works best for you, you may put it in the comment section below.