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From A Viral Video To A Billion Dollar Acquisition – The Growth of Dollar Shave Club

Case Studies.Last Updated: June 1, 2019

James Miller Leave a Comment Last UpdatedMay 19, 2019

Shaving might sound like a really strange topic to talk about, to most people. In fact, shaving is perceived as something you need to do and not want to talk about. DSC(the Dollar Shave Club) changed all that perception though. The Dollar Shave Club has come a long way thanks to a legendary video that […]

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Filed Under: Case Studies

How Salesforce.com Rose From a Small StartUp to a Billion-Dollar Company

Case Studies.Last Updated: December 21, 2020

James Miller Leave a Comment Last UpdatedMay 11, 2019

Salesforce is a cloud computing software-as-a-service company – basically, a customer relationship management platform based in San Francisco that super changes every part of your company that interacts with customers including commerce, marketing, sales, service and even more. The story is therefore all about this company and how it managed to grow from that small […]

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Filed Under: Case Studies

How PixelMe made $170,000 in only Two Weeks: The Story of one of the most Unexpected Appsumo Launches

Case Studies.Last Updated: May 22, 2020

Claudio Miguel Leave a Comment Last UpdatedApril 21, 2019

Introduction  This is the story of former PM Growth @Buffer, Maxime Berthelot and the founder of PixelMe, the company that has magically grown ever since it was found. Pixel Me is a URL shortener for savvy marketers, and it works by embedding a retargeting pixel into a respective link that you shorten. This means that […]

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Filed Under: Case Studies

22 Marketing Tricks & Ploys Most Customers Don’t Probably Know That They Are Falling For

Digital Marketing.Last Updated: February 11, 2020

James Miller Leave a Comment Last UpdatedJanuary 4, 2019

Statistics at the World Bank show that there has been an increase in the number of brands and companies that have ventured into business over the years. The companies and brands have been started with the aim of providing various services and products for consumers’ essential use while making profits. This, in turn, has raised […]

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Filed Under: Digital Marketing

The Rise of Canary Home Security Through Crowdfunding & Video Marketing

Case Studies.Last Updated: November 23, 2019

James Miller Leave a Comment Last UpdatedDecember 29, 2018

Introduction Canary Home Security is an online company that provides security systems for homes. The system comprises of a wide-angle UHD camera, a motion-sensing technology and air, humidity & temperature sensors all assembled together into a single device, which work together to give maximum protection to homes. Having been launched back in 2012, the company […]

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Filed Under: Case Studies

How to Contact a Famous YouTuber to Set Up a Partnership or Influencer Campaign for Your Brand

YouTube Marketing.Last Updated: March 20, 2019

James Miller Leave a Comment Last UpdatedDecember 28, 2018

You want to contact your favorite YouTuber to try to convince them to set up a partnership? Then you probably know that contacting a YouTube channel with a significant number of followers can be rather difficult because of their busy schedule, taking in account you are likely not the only one trying to reach out […]

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Filed Under: YouTube Marketing

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