You happened to promote your twitter handle to other social media platforms (Facebook, Google +, Instagram) and using the trick of ‘follow me and I follow back’ but gained a small positive outcome. You also may be a victim of following hundreds or even thousands of people but only a few follow you or your twitter account looks like a ghost town. Twitter is one of the complex social media platforms that are not easily understood by many. You first need to know how to use twitter features before trying out this tricks.
However, before getting into the details, it is imperative that we answer one common question. Why is twitter important? This is a question raised by various business communities when confronted with social media possibilities. Note that not every business benefits from social media in exactly the same way.
Twitter is overly important for businesses looking to expand their overall social reach. Retweeting and lists can reach various potential customers far from the normal marketing methodologies. It often begins with your follower becoming your distributor and one thing after the other results in expansion into unforeseen previously untapped demographics.
Importance of Twitter
Here are some of the reasons why twitter could be important to your venture.
Endless potential customers and clients frequent twitter as they follow a feed. To find your area of interest, search for the most important clients using the “Find Friends” icon through the “Discover” page. If you find that several of your clients are active on the site, it us prudent to use Twitter regularly.
Update feeds regularly, reply to direct messages and tweets directed towards your company promptly. You should also follow comments made by your clients among other possibilities. Twitter provides a good platform to deepen your communication and relationship with your clients.
Real Time Following
Twitter allows users to reach their followers in real time. This is perhaps something you wouldn’t want to miss, especially when it comes to announcing a new product or service from your company. Updates are instantly posted on your Twitter feed and anyone who checks the feeds regularly will not miss your tweets.
Twitter is not only a valuable communication tool but also a broadcasting tool. Email lists and websites work well when it comes to sending messages straight to your audience. However, Twitter provides a better platform by encouraging communication between multiple parties in an arrangement like a public forum.
This allows you to get instant feedback from client and potential clients. Communication through this platform is open and any person can follow the communication, encouraging openness and accountability. Companies that prioritize this trait will definitely get a solid customer faith.
Having said this, below are some of the twitter hacks to make you visible and heard. You could also gain up to 100 or 1000 followers to hit your target.
#1. Build a perfect twitter profile
Building a perfect professional twitter account definitely tops the lists. This is one of the primary basics that attract followers.
If you are starting out, consider having a professional twitter handle, relevant to your niche. Choose a twitter handle that is simple and small(less than 15 letters). At times it is hard to find a handle that is available, be creative and use words and numbers.
For your profile picture use a headshot of yourself if it is a personal handle but for business, place the company’s logo. Avoiding placing animals or celebrities as your profile pic it will not look professional. Twitter has a default cover photo resembling Facebook’s layout. It is advisable to place a banner portraying company’s product, logo or theme.
Be creative in creating your twitter bio in a140 character space. Make it clear, understandable and use relevant keywords. You can add humor that can attract more followers and leads. Write your achievements and what you are passionate about.
Remember your bio acts as a set of keywords when one opts to search for you; it is the first thing that greets your visitors. You can use hashtags on key words in your bio to make it easier when people search for you. For example, if you are a fashion designer use #fashiondesigner. Add a link of your website in your twitter bio to gain leads to your website and vice-versa.
#2. The search option
Twitter has an advanced search option where you can collect as many information as possible. Many people do not embrace this hack method as it is not popular. It is the fastest way of getting what you need; the right niche and the right people.
The following are some of its features:
- Searching hashtags
- Search for people and accounts
- Search for addresses
- Search for several words
- Search for a single word
- Search based on a set of words
- Search using any supported language
- Search for tweets sent from a specific location, date, retweets, positive and negative tweets.
One of the most useful things about this twitter hack is that when you search for people’s address, you might as well bump to his old conversation when he or she shared out their email address.
Using the search option saves you lot of time when you want to connect with people from a particular industry. This hacking method helps you interact with them and follow them.
#3. Twitter Chats and Hashtag
Twitter chats are the most enjoyable hack of all time. Twitter chats are a live discussion on twitter. You get to participate using a trending hashtags or simply a simple conversation using keywords.
It should be part of your social media marketing strategy as it is track able and organized. It will be the best decision you will ever make. Contribute thoughtful and factual thoughts and be keen on lengthy discussions. It guarantees you intellectual growth and maximum exposure.
Twitter chats and Hashtags works best through a planned scheduled. Set a time and date when you know most of your followers tend to be online. If you have just started out and you do not know when your followers are online, you can take note of when the tweets are liked, shared, retweeted or commented.
Sometimes you can plan with other influencers what time and date is needed for the twitter chart and Hashtag to trend. Your team of influencers will help you promote your chat, Hashtag and prevent any unnecessary problems like when your Hashtag is hijacked.
Basically the work of this team is helping you run activities efficiently and effectively.
Remember when hosting a chart remember people come from different social circles and walk of life. Put in mind the time frame and host specific chats. Using this twitter hack you are assured of engaging your current followers, new followers and gaining reputation.
Hashtags act as keywords. They provide tweets of the same genre. You might find difficulties choosing the right Hashtag for your topic or perhaps you are using the wrong one. For your Hashtag to gain popularity, choose one that:
- Is memorable, unique and simple.
- One that will run throughout the chart session.
- It should be short with simple characters; do not make it complex by adding too much sauce of signs and characters.
Remember tweets with hashtags are more effective and visible than those without. It attracts potential followers.
#4. The fun use of keyboard shortcuts and follow lists
Twitter keyboard shortcuts saves you time when you are in a rush. It is simple to use since you just type “N” and your twitter keyboard shortcut will appear.
How to do it:
- With your cursor in the background of any Twitter profile, press shift + ? to bring up the list of keyboard shortcuts (or take a look at the list above)
- Use the keystroke combinations to navigate more quickly through your Twitter tasks
The follow list aids you to retrieve information that you want. You use it to group users together based on their interests and characters. It is one of the best twitter hacks in social media since social media marketing concentrates on advertising to the right audience who have an interest in your services or products. This method shows you what the twitter conversation is all about and you can join in as well.
The follow list should have people who are quite popular in twitter; potential timers, big timers or common followers with reputable brand. Make a list of 100 of them and follow them. Create a private Twitter list and later interact with them often. Be smart when you engage with them, do not force it out on them in case you are promoting something.
Give appropriate remarks for the tweets posted by these influencers like ‘nice post’ to draw them. Don’t shy away in mentioning them in one of your tweets, in fact it will be a blessing to you since these influencers have many followers and you will not go unnoticed.
There is also a Public Twitter list that one can use to check their popularity. You can either join or be added to whichever you like and start your twitter career there. A good thing about public list you will get exposure and visibility from other twitter user on that list.
The private twitter list and public twitter list is all about long-term relationships and networking; finding opportunities and partnerships. Twitter lists also help in listing your followers and others into lists that will it easy for you to engage with them separately according to their interest.
Practically, this means you can create a list of business that contains business and a list of comics containing funny memes. This helps you to concentrate on important tweets on your twitter feeds. Here is how to use Twitter lists.
#5. Get the right and true followers
Use a tool like TweetAdder to find potential followers based on demographics, age and other useful information. There are millions of twitter users and through this tool you will be able to filter them as per your need. TweetAdder mainly filter users based on keywords in tweets, keywords in bio, popular or new users, follower count, age and demographics. This tool also enables you to mass follow and unfollow on a single click.
Our top priority in media marketing is to get genuine and right audience. To find the right audience similar to your niche you can use the advanced search button or tools. For example, if you own a real estate business use ‘real estate’ or ‘property’ as keywords. And follow the relevant twitter handles.
Follow your influencers’ followers. If you follow 300 of them per day at the end of the day you might get close to 150 following you back because your content and twitter bio looks great. It is etiquette to great your new followers through a welcoming note. This guarantees future interactions between you two. Most people hate automated welcoming messages it is advisable to personalize and tailor your messages on each new follower.
Do not fall preys to fake or ghost twitter users. They are basically new users or people with spam accounts that will not add any value to your business. Here are some of the right ways of increasing your twitter followers.
#6. The opportunity to analyze
It is very important for your audience to grow and analyzing your twitter activities is one important factor. Analyzing means getting to know when your audience is online, when your tweet is seen by many people and when you receive responses from your audience. The information you get will assist you to plan and make a schedule of when you will tweet. Tweeting at the right time help you get new followers.
‘Twitter’s analytics’ is a tremendous twitter hack that helps you to scrutinize your twitter account activities. At times you are overwhelmed with many tweets, retweets or profile visits; Twitter analytics will act as your super hero in that moment. Twitter has a free access to its analytics and perform the same function as Google analytics but only performs on twitter activities.
Twitter analytics give information on:
- Your influencers followers
- Most influential content
- Reach of your tweets
- Average tweets
If you don’t know, here is how to use Twitter Analytics tool.
Besides the “Twitter Analytics”, other tools can provide free twitter analysis. They include;
Hootsuite – collaboration, schedule and report
This is one of the favorite Twitter management and reporting tool present currently. Hootsuite is a freemium tool, which can be used as a free plan if you have less than five social profiles to manage. This tool enables teams to collaboratively execute campaigns across various social media channels from one web-based dashboard.
With this tool, you can easily launch marketing campaigns, schedule posts, identify and grow Twitter audiences, create custom Twitter reports, track hashtags and mentions, Twitter lists and much more.
Buffer – Easily Distribute your Tweets
If you wish to simply schedule and spread Tweets during the day, try the Buffer tool. It balances posts throughout the day and a good tool to use if your stakeholders are spread across the different world timezones.
Tweetchup – how often do you get mentioned?
If you are looking for a tool to analyze how often you are mentioned, try the Tweetchup. This tool tells you how many times your account has been mentioned and by who. Besides, it tells you how many times you have been retweeted. You can also see some of your most followed followers thus a perfect way to do some influencer research.
This is a robust tool that provides Twitter analysis for your personal account and those of your main listed competitors. To use this tool, you need to sign up and provide Twitter handles of your competitors. It will then show you details of Twitter lists you are part of, engagement statistics, most popular Tweets and much more.
Other crucial analytical tools that can be used in Twitter include:
- Klear – used to identify top influencer
- Mentionmapp – used to map your network and network of others.
- Twitter Counter – used to analyze your follower’s growth.
- Tweetreach – used to measure the reach of your Tweets.
Other twitter hacks
Apart from the tits and bits mentioned above, below are some of the additional successful Twitter hacks you can use.
- Tweet more often and regularly, it gives you exposure. Tweet relevant tweets in your niche. Do not shy away from asking people to retweets your tweet. Participate in twitter chats and trending hashtags.
- Tweet visual content. As you know visual content receive more shares, likes and retweets than those without because images are easily processed by our brains than texts. Visual content may comprise of memes, GIFs, funny images or videos.
- Use tags, retweets and replies to get more followers.
- Retweeting helps you be visible to current and new tweeps. It easier to retweet a tweet other than creating one yourself.
- Replying to one’s tweet means that you have his attention and can foster future relations.
- Tagging brings attention to the people you have a tagged. Mention people (their twitter handle) to engage them. It is simply a way of asking them for their opinions.
- Invite your friends from other social media platform. You can ask your friends to follow you on twitter and you will follow them back.
- Include your twitter account to all your other social media platforms. If your audience loves your content, they will sure follow you on twitter.
- Research has shown that tweets with links have more retweets than those without. It is advisable to use links in your tweets but do not overdo it. Links have a double effect on both of your website and twitter account. They tend to drive traffic to each.
- Have a reasonable limit of following/followers ratio. Twitter allows you to follow 2000 tweeps than what you have. This means if you are following 3000 twitter users you can have 1000 followers. But at the same time it is unlikely for a person to follow you if you have an extreme number of people you follow and a handful of followers.
- Always have a daily target of the right people to follow and they might follow you if they find out you have engaging content.
Gaining more twitter followers was and will never be rocket science. Top influencers never woke up one morning and their followers just appeared. They had to work their way through twitter buzz. The above secrets will help you as it helped them gain followers on twitter. Different hacks work for different tweeps. Choose one or use a combining factor that will work best for you.