Fact check: Did you know that YouTube is the second largest and most sought search engine after Google? If you didn’t know, now you know. Being a Google product, this channel has climbed to over 4 billion videos being viewed daily.
Besides, there are staggering 60 hours of videos being uploaded every minute. That said, increasing your content visibility can be done easily when both YouTube and Google search hacks are used simultaneously.
With your new YouTube channel, you should create at least 10 videos for a start. You will start seeing results from this but it can sometimes happen even with 1 video. However, most people attest that it may take 3-5 before the views start to automatically come in. All in all, In order to make some decent money, you need at least 10 videos.
Seven of these videos should be valuable videos. Typically, the length of these, depending on your niche, matters but are usually 10 minute videos are the best. These are typically content videos.
Three of these videos are going to be almost like promotional videos, so if you have an affiliate product to promote or a vendor product, whatever it is, a service, these videos typically promote that product. These promotional videos typically are just as valuable as your content videos.
Sample promotional video
Now at the end of those videos, typically what you do is you promote some kind of freebie offer. That is how you are going to capture a lead.
Some people do webinars instead. That can work. If you are trying to do a webinar rather than just like a Freebie giveaway, you may want to promote a webinar. Same idea. It is just that if you decide to do the webinar promotion, a use a webinar funnel instead.
Once you get to 50,000 subscribers, you might consider adding a Facebook like to the call to action to get people to like your Facebook page.
YouTube Theory – YouTube Secrets Revealed: How to Get Straight to Page 1 on YouTube
Ranking in YouTube requires more or less the same hacks as Google. Note that the key to YouTube marketing is getting your videos rank highly in Google searches. Once your video highly ranks, you will automatically receive a steady stream of targeted views from Google or other platforms.
On Page Ranking Factors
Ranking Factor #1 -Title
It all starts with Title. Make sure to come up with a good title. You can customize the color, font and the size of the title for the entire video. You can also cut the video into various sections with subtitles. This is overly important for branding purposes as it helps clarify the user on what the video is all about and the company being represented.
To get a good title, you need to undertake extensive keyword search. You can use the Google Adwords Tool for your keyword search to come up with an impressive title.
Ranking Factor 1/2 Tip: Emoji’s – You can put emoji’s on your video title. It gives your listing a little bit more flavor and its eye catching. It gives you small edge over your competition.
Ranking Factor #2 – Tags
Tags determine how you show up in the YouTube search ranking. Make sure that they are not too much of the variations from the title of the keyword. When it isn’t closely targeted, it is easier for Google and YouTube to forget what your videos is about. Doing this increases your audience retention time because your video is closely knit.
For this, adding ten to twenty tags is the ideal way of using keywords relevant to your video. Note that the tags should naturally fit into the title or description. The tag should be a word or a phrase that are relevant to the content of the video. They should as well be ways of predicting how users can discover your video.
Ranking Factor 2 BIG TIP: Keep channel tightly knit while building up. This will let your audience know what your channel or video is about.
Ranking Factor #3 – Description
You can post an article into description box. You can do 400-1000 words. You can put the exact tags and long-term keyword that you want to rank for on your description. You can use textbroker.com. Always use synonyms and one of the keywords in the description.
For instance, if your main title keyword is “How to rank YouTube videos,” your alternative descriptive phrase could be “How to rank YouTube videos in Google,” or “YouTube Marketing.” Ensure that you don’t duplicate the content. This means that for every video you post, ensure that you write a different description.
If you are really trying to hammer a certain keyword and want to rank for that, you need to use that specific keyword on your channel title and somewhere in each video title. This works very well in affiliate YouTube channels.
Ranking Factor #4 – Comments, Likes, Shares
These will usually come in no matter how bad your videos are and no matter how weird the topic is. The more comments, likes and shares you’ll get, the more likely your YouTube traffic will increase along with it. So make sure at the end of your video, you put the call to action like “subscribe, share and comment below”
If someone watches your video and leaves a comment after, it sends a strong message to YouTube that they probably enjoyed the video or are at least engaged with it. It is proven that comments strongly correlate with highly ranking videos on the search results.
Therefore, ensure that you encourage your viewers and subscribers to comment on your video. Besides, you should always reply to the comments you get.
You should also encourage your viewers to subscribe after watching the video. Subscribing to the video channel is a huge signal that you have an outstanding video. The best way to do this is by asking people openly to subscribe.
For the shares, ask people to share your video on various social media sites including Twitter and Facebook. For sure, people won’t share crappy videos. Therefore, if you find your video being shared, it is a sign that it is an awesome piece. This indirectly gives you some ranking boost.
Ranking Factor #5 – Audience Retention
Audience retention is extremely important. Without this, your videos won’t rank. You might get a ranking for a week but it will drop off. Some of the essential tips to enhance your audience retention include:
- Make sure you have good Lighting – Audio
- Quick Scenes – You never want to stay on the same frame or the same screen and the same angle for more than 10 or 15 seconds.
- A lot of Movement – you need to have body movement.
- Be the greatest version of yourself (amplified) – You need to pretend that you’re almost a performer on stage. You need to be an animated version of yourself.
- 3,10,1 hour (not verified 1 hour yet) – video length but it depends on the niche
- Background music (Pond 5) – a great way to give your video an extra touch. It’s super powerful.
- Good Hook – The first 8 seconds of your video.
- Make People Feel the positive good energy – people don’t buy the product, they buy you.
- Perfection Will Stop You. The One Video per Day Rule should be observed.
Ranking Factor #6 – Thumbnails
If you don’t do this right, you cannot make money. Thumbnails doesn’t send signals to YouTube but affects your engagement. Therefore, adding a custom thumbnail in your video may have a drastic impact on the click through rate – CTR – which in turn positively drives up your rankings.
Required Tools & Recommendations
Ranking cannot be done on a silver platter. You will need to incorporate some tools for ease and effectiveness. These are the required items if you want to make money on YouTube. They include:
Email Service Provider
If you are serious about making money online, you need an email service provider. You can’t just use email like a Gmail account or whatever, you need to have an actual service that lets you collect email addresses and send those email addresses in bulk. You can use “get response.”
So, here’s the deal to get response. You can start out as a beginner, this $15 a month program. If you are serious about that though, and serious about getting into YouTube Marketing, you can start with the $50 a month program. The reason is because it gives you a little bit more control over the landing pages (landing pages are basically a little mini site that you can create and collect email addresses on).
If you have are on a budget, you can do with the $15 a month package. It is going to take you a month to hit some thousand subscribers or more. So you’re probably good for about a month with that right now. You can use the pro version if you have the money to invest because of the advanced landing page feature.
Crystal Clip High Performance Clip-on Lavalier Microphone
The second tool that you are going to need is from Amazon depending on what type of videos you plan to do. This particular microphone is very cheap and super high quality. You can simply just hook it up to your iPhone, record the video on iPhone and just grab the file from there. This is good for any type of video. You can use it in many different formats.
Another alternative microphone is the Movo M1 USB Lavalier Clip-on Omnidirectional Condenser Computer Microphone for PC and Mac. The benefit of this is that it hooks right up to your computer. It makes it a little bit easier to do like live streams and also do tutorial videos like. However, the sound quality is a little bit lower.
Basic light kit
Audience retention encompasses doing a quality video. Perhaps a key factor in ensuring that your video is of high quality is having proper lighting system. Therefore, this is one of the most important tool to have when doing your videos. Ask around for quality basic light kits. You can also consider doing your videos under the natural sunlight, which provide the best source of light.
There you have all the equipment that you need. Now when it comes to software and related stuff, you will need some extreme budget, Here, you can just use open office. It is recommended to use Power point though.
As video editing software to record video, you can use QuickTime player especially when you’re just starting out. You can earn some money and pay for the more expensive software later if you feel like it.
Video Traffic Strategy Within The First 24 Hours
After uploading your content to YouTube, you will need to have some YouTube traffic strategy. This will be the basis of gathering new followers, likes, comments and ultimately subscribers.
Step 1: Social Bookmarking
When you create a new channel, the first thing that you want do is build backlinks to your channel URL. You can always start with social bookmarking. It can help your channel tightly knit. This is going to help Google define what your site is all about.
Social bookmarking will help boost the overall ranking power of the channel page itself, which will result in two things. First, it can get a little bit of traffic to your channel. Second and most important, it is going to boost the amount of link power to each one of the videos. Social bookmarking is going to help you get more search engine traffic and more traffic from YouTube.
If you are wondering if you should continue attending to social bookmarks or continue to build backlinks to your channel page, the answer is yes. You don’t have to be insane about it, but you will get better, better results doing this.
So after social bookmark, create per PBN sites, refer to the big class, trying to learn how to do that. Create PBN posts and websites that link to your channel and individual videos. So over time, that will boost the overall rankings that your whole channel kits across the board. All right, so first things first, you have to provide the URL to the YouTube channel.
Their titles and keywords are basically what are going to be posted to the social bookmarking sites. This is why you have to develop decent titles. Having links built to this channel URL will help Google in a way to side what it is that your site is all about and will hopefully, help you get your channel page rank. But this will also filter down the ranking juice to your videos.
Another reason why doing social bookmarks is important is that it helps send social signals to the video, which is important. It kind of gives it that feel that it’s getting a little bit. If you don’t want to invest the five bucks, you can do the social bookmarking manually.
Step 2: Google Plus Promotion
After social bookmarking, you need to publish it to Google Plus. Just go to Google and type in Google Plus and enable it. Then go to your actual profile page. First things first, you need to bookmark your Google Plus Page.
Flip back over to the admin page for your Google plus profile. So again, just go to plus dot Google and then select your branded account and then post something to the page itself.
You can add a link from your YouTube channel to your video. They kind of parcel out automatically. Just grab the link to the video that you want to promote.
This is right after you released the video, right after you do social bookmarking, publish it on Google plus. Just paste the URL and then it is going to parse out the YouTube video post. This is going to get you a video embed. This does not only gives you a link but a video embed, and over time your YouTube channel is naturally going to build up a Google plus profile up with Google Plus follows.
For sure, you would want to do this for every video and also distribute other types of content related to your niche. You don’t have to do this a lot. You don’t want all links to YouTube videos. Therefore, if you have a blog, you can do that. If you find posts on Pinterest that you think are relevant, valuable, you want to share them here, spread the love, so to speak, and get a nice diversified profile.
Step 3: Facebook Group Promotion
Facebook groups can be a great way to grow your YouTube channel in an organic way. You can join a smaller group with 5000 or less members. For smaller group the benefit of that is you can build a relationship quicker. This is better for getting your first base of subscribers.
For larger groups, if you can pass the moderation, you can get YouTube traffic a little bit quicker, although you won’t stay around that long. First things first, start interacting with the group. Remember with Facebook, it’s all about building relationships. Make sure to mention or tag the person’s name to get their attention quicker. That way they will see your post.
When you start posting stuffs, it will help you get attention quicker and it will help you not appear to be spammy. The more value you will provide, the better. It will pays you off 10 folds. Provide real value when interacting. You can also start dropping your links to your video, but not too much. Make sure to that it is related to the topic or discussion.
When you get more accepted into the group, you can create post specifically link to your YouTube video.
Currently, YouTube is an extremely powerful platform. It can be of immense importance in driving tons of traffic to your website. However, this requires some simple tweaks. Check out some of the simple hacks mentioned above to boost your ranking and enhance YouTube traffic in your channel.