Hashtags # were born in Twitter and Twitter popularized them before other social platforms adopted it. Using the hashtag in your twitter marketing campaign is one of the free, easiest and quickest methods to get traffic that a social media marketer could ask for.
Finding the best hashtags for twitter marketing easily expands your market reach to those who do not follow you and they might get interested in following you to get more of your posts. Identifying the right hashtag for your posts is very important, so that possible prospects can find you through the hashtags you use attached to your content.
Hashtags should be properly used so as to increase brand awareness in a social network and boost your tweets engagement; likes, retweets, reach and quoting.
There are two types of hashtags that you might consider in your marketing campaign. These are specific hashtags and always on hashtags.
- Specific hashtag– This kind of hashtag have a short life span and have a branded hashtag. Specific hashtag is used to promote a specific campaign like contest, campaign or competition. Like Wendy’s campaign #tweatfor1k as shown.
- Always on hashtag– This kind of hashtag has a lifetime span. They are always associated with the brand overall messaging. Coke is always associated with #ShareACoke.
We recommend using some of the following ways to find the best hashtags for Twitter marketing:
Brainstorming
Before considering other options like Twitter search tool, sit down with your team to make a list of the best hashtags for twitter marketing, since you are the only one(s) who understands your niche and audience.
Create a list of hashtags that will be of interest to your audience. You can then categorize your list manually or using a digital file according to keyword, popularity, trendiness, topic, and effectiveness.
Find the perfect hashtag for your business that will always be associated with your brand. Brainstorm when to use it and plan a schedule for your posts containing the hashtags.
What are other influencers using?
If you are clueless on what hashtags to use, you can always scan through influencers and top industry players in your niche to make a list of which hashtags they are using and/or which one is working for them plus how the hashtags used relates to their content.
Influencers in your niche already know how to play the hashtag game—they know which hashtags work best in your market. You can borrow a lesson or two from them. Look at what type of content they are using, the frequency of the hashtags and the relevancy of each tag.
Their hashtags have already become popular and maybe the hashtags will be quite relevant to you.
What Are The Best Hashtags Twitter Tools To Use?
There are many hashtag twitter tools that can help you find the best hashtags for twitter marketing. Each tool contains one or more functions to match your marketing strategy.
Some tools may be useful to you and at the same time, it will not work for another twitter marketer. Therefore, choose the tools that can help you find the best hashtag of the moment so that your brand can be visible.
Discover trending twitter hashtags
You can use Twitter to search for what is trending at any given period. The Twitter search feature is found on the left-hand side of the page.
The search feature will give you a list of hashtags, keywords, and topics that are trending based on who you are following your interests and location. The results will also show which tweets are relevant to you, popular and trending right now.
If you want to view more on a specific trending topic or hashtag, just click on it and it will display a list of recent tweets that contain that specific word or hashtag.
You can also set trends that can be significant to a particular location (cities, country or your location). If you want to see the trending hashtags for any location go to “change” next to Trends and adjust your location.
2. RiteTag
It is one of the best tools with a variety of function just for your Twitter marketing needs. RiteTag helps you find new hashtags, trending hashtags, tracks your current hashtags and shows the performance of your hashtags.
RiteTag displays a list of trending hashtags enabling you to see which connected hashtags are popular and which are not and hence you will be able to make a decision on which hashtag will make your tweet visible.
Ritetag acts as a hashtag saver because it can help you find a high performing potential hashtag for your images or text. Just right-click your image or highlight your preferred text and immediately it will show you possible hashtags for your content- through Chrome extension.
3. Trendsmap
It is an amazing tool to find trending local hashtags in your home area or in any other location. It is a powerful tool for marketers because it will reveal trending topics based on geographic location data; what is being discussed, who is discussing and what words are mostly used. Therefore, with this information, you can geo-target your message.
What is happening in your area is not the same as to what is happening in another location. The trending topics vary and it is wise to use Trendsmap whether your brand is local or national. It seems that Trendsmap performs the same function as the Twitter search feature but Trendsmap gives you more of trending topics than Twitter search feature.
Trends map is a free tool and has a paid plan starting from $25 per month. The benefit of the paid is; it gives you longer data, for example, it can narrow your search by city, location or region and gives a choice of choosing what to see- hashtags, users or words.
These features are the opposite of what the free plan can give you. The free plan allows you to zoom in to find the best words, users or hashtags.
Discover the day’s hashtag data with:
It is a free finder tool for hashtags. It gives you real-time data of your search, impressions, and number of tweets for the day.
The free option gives you related hashtags, top related words, the source of the top tweets, user mentions, top URLs related to the hashtag and an influencer index.
Discover top hashtags and influencer with:
1. Hashtagify
Hashtagify is a free marketing tool that has an option of a paid plan. It is a hashtag search tool it helps find related hashtags in your niche, find influencers who use the hashtag, the popularity period of a particular hashtag and particulars of a hashtag reach in different areas and languages.
When you search a particular hashtag in Hashtagify, it will show you top ten hashtags associated with the one you searched for, the top six influencers who are using that hashtag and the latest tweets related to that hashtag. You can then decide if it is the best hashtags for twitter marketing relevant for your business.
Discover what is trending over the past 24 hours with:
Hashtags.org displays most popular and trending hashtags over the past 24 hours giving you a hint of what is going on right now in real-time.
Have you ever used a hashtag without knowing its meaning? Yes, this actually happens to some social media marketers. Hashtags.org is an encyclopedia of hashtags. It provides you with the meaning of various hashtags so that you can use it correctly to avoid making serious mistakes.
Hashtags.org offers users free subscription that allows you to see trending hashtags over the past 24 hours but for the paid subscription, it allows you to monitor and store hashtags for a period of time.
Discover Twitter conversations with:
1. Twubs
Twubs site is a Twitter chat room where members are brought together to discuss a particular topic centered on a certain hashtag. Members can register their own hashtag or follow the existing chats. Twubs is also a directory of hashtags and schedules Twitter chats.
Discover how to track hashtags with:
1. Keyhole
It is a free hashtag finder to analyze your data based on a number of users, impressions, reach, demographics and top sources. Keyhole shows you the number of posts and users related to a specific hashtag or topic. Top post is also shown and categorized into three negative, positive and neutral.
Discover the meaning of hashtags with:
1. Tagdef
Tagdef is one fun tool that you can use. Did you know by just clicking the ‘random top1000’ button, you will get to see top 1000 hashtags with its definition.
Never embarrass yourself by using a trending hashtag without knowing what it means. Use Tagdef to find out the meaning of any trending topic, keyword or hashtag so that you can familiarize yourself before using it in your content.
Tagdef offers an explanation of what they mean and definition. Tagdef, for example, said #TGIF stands for ‘Thank God It’s Friday’. The site also provides a list of popular hashtags by time frame; current, weekly etc.
Discover popular hashtags across all social media platform with:
1. Tagboard
This tool allows you to peruse top popular hashtag across all social media platform. You can view all posts containing your hashtag. The ‘feature posts’ makes it easy for you to separate your posts that use your hashtag from the rest.
Tagboard also tracks a specific hashtag if you command it and it will display popular posts with the said hashtag.
Top Tips For Utilizing Hashtags
1. Use a unique hashtag
Social media marketers are creative people when it comes to branding their business or brand- focusing on their audience and niche. Therefore, before adopting a particular hashtag to your business, do a research first to see; if another business owns it, which industries are associated with it or what is the meaning.
If another business or your competitors uses or owns that particular hashtag and you decide to use it—it may bring a bad image to your business. It is recommended to brainstorm a unique hashtag that is not used by another business and it can relate to your brand plus your content.
You can also make existing hashtags unique in your own way to avoid confusion. Make them a little different with no exaggeration by adding extra characters and simple combination. Ensure that your followers can easily use it with no confusion whatsoever.
2. Keep it relevant to the subject
Trending hashtags are not always constant, today they will perform well and tomorrow or the other day– its performance will vary. As a business person, you will jump at any opportunity that comes your way but not for hashtags.
Pick hashtags that are relevant to your posts so that your audience can find you and in turn, your posts will have an increase of impression and conversions. If you find the right hashtag it will be easier for you to monitor and engage with your audience and hence increasing your brand awareness in the social network in this case Twitter.
3. Make it short and simple
Short and simple hashtags are easy to remember. Do not use hashtags that are too long. Do not use generic hashtags that will make some people not recalling it. Make it simple and unique that will make your audience find you easily.
But if you want a generic term to be part of your hashtag to expand your audience (special kind of audience) you can include a hashtag that will represent your content. And the generic one will represent your brand.
4. Use of capital letters
Hashtags are composed of several words or letters with no spacing. It is advisable to know where to put your capital letters and where to put your small letters. For example a hashtag composed of letters only like #TBT #TGIF #FBF #MCM. These hashtags do not need small letters because it contains its own meaning.
Another example is how to distinguish words that make up a particular hashtag like #ShowMeWhatItsLike is much simpler to read than #showmewhattislike. The golden rule here is capitalizing the first letter of each word. It makes it more visible to be read.
5. Do not use too many hashtags
Too much hashtag crowds the main hashtag and looks unattractive. Too much hashtag receives less attention and makes it hard to follow and monitor engagement and conversations.
It is recommended to use a few hashtags like one or two this way people will find it easy to follow participate in a conversation and furthermore a tweet is made up of less than 140 characters.
6. Use contextualized hashtags
This simply means setting your hashtag to suit your content on a topic. If your Twitter users are interested in that topic they can easily get all the tweeted content on that specific hashtags.
7. Do not use hashtags for every word
It does not make sense even in your social media marketing campaign. For example #show #me #what #it’s #like.
8. Use hashtags that everyone can understand.
Remember your audiences are your customers and if you use complex hashtags like #SYWALBG they will just pass your tweet.
9. Check your hashtag before tweeting
Lastly, always check your hashtag before publishing. To ensure that it is easily understood, not offensive to your audience and can be used along with your content or post.
Conclusion
To get the most out of twitter hashtag you need to use the most relevant hashtags for your business or brand. For your twitter marketing hashtag to be more effective research and use more than one tool for different tools serve different functions.
Creating a hashtag # is easy but how far are you willing to to go to research it, will determine its effectiveness.
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