Business is never a laid-back endeavor especially if you are a starter. It is like a system with tons of moving parts like infrastructure, customer acquisition, website traffic, funds management among others. If you are new to the business game, this can be worrisome because you might be wondering how to deal with all that if your ultimate goal is growing your business.
However, by utilizing bigger platforms, you can hack your way through your startup business. That is why jumping onto the Fiverr bandwagon is regarded as one of the best ways a startup entrepreneur will use to jump-start their service businesses.
What is Fiverr?
Fiverr, is one of the largest market channels for digital services. The website is designed ideally for business owner that works around the clock, or for people striving to complete their project soon enough and Startup entrepreneurs as well. The channels let entrepreneurs discover freelancers who are highly skilled to suit their needs.
The best thing about this crowd sourcing service is the transparency it provides. You will be able to access freelancer’s profiles and read their reviews and this gives you a clear insight of the person you will be employing.
Fiverr, is the ideal platform that any employer on the hunt for freelance activities needs. You will find any products or services starting at a very small price (as small as $5). As a buyer or employer, all you need is to look up to the most outstanding in terms of offering what you demand.
Using Fiverr as a Customer – Why Use Fiverr Over Other Freelance Channels?
Fiverr boasts of very many of people who have made it a success by using their site. For instance, Dan Hall grew tired of having to rely on strangers’ opinions on apps like TripAdvisor and Yelp, so he decided to create Hubbite, a website that is capable of aggregating reviews left on the site by people know and can trust instead.
From the little experience he has had with Fiverr, he has already felt the impact of Fiverr on his business, having recently just launched a beta version of Hubbite (the official launch of the app is yet to be announced) on 3rd of June 2018,
He explains details of every benefit Fiverr brings on board to his business for the past 6 months during his interview.
That said, if you as an entrepreneur is looking forward to jumping onto the Fiverr bandwagon for the sake of your startup business, you should have reasons and that is exactly what I have laid down below for you.
First, Fiverr has a number of services that as an entrepreneur looking skyrocket your startup growth, you have to take that advantage. The services offered by Fiverr makes the website to stand out from the rest freelancing sites. They include Website acquisition, Logo Design, Infographics, SEO services, among others.
1. Website Acquisition
Photo Credits: Fiverr
For instances when you need a website, you can find many multi-talented web developers on Fiverr. The web developers are able to create sleek and user-friendly websites for your products and services. As observed on Fiverr, you can get your website done for as low as $100.
Websites that have custom features cost around $500 or slightly more and not more than $750. Websites of similar quality to the ones aforementioned could cost you more than $10,000 if you work with your local web designers.
2. Logo Design
Photo Credits: Devianart
Lately, a number of adverts and promotions are done daily on social media. This has created short-lived attention spans among consumers. As a result, most brands and companies have turned their focus to create new and memorable logos. Logos, if well created can quickly draw the viewer’s attention and at the same time communicate the brand’s core values exceptionally. Studies have shown that consumers tend to judge businesses by the logo’s appearance as much as by what they do.
With the new marketing models, all businesses, regardless of their sizes, have to spend many resources to create original ideas. Most major business shell out large chunks of funds to get their logos designed to perfection. For small companies, or startup businesses, they might not have enough funds to spend on the same and this is where Fiverr comes in.
Fiverr will let you access high quality logo templates and samples. Aside from that, users can make a request to get their desired logos created within a couple of days at a very affordable price ($ 5-75). All you need to do is describe the logo design and style you want to achieve. Other than the style and design, you will be required to provide the company name, general information about your company and most importantly, a list of logos that encompass similar aesthetic concept that best defines and represents your brand or company.
The same quality of logos could easily cost you an arm and a leg if you used your graphic artist or local designers who would charge you up to $1,000.
When asked about what his favorite Fiverr gig is in an interview held by Fiverr, Daniel Hall CEO and co-founder of Hubbite as mentioned in this article before, says the Logo design. Having used Fiverr’s logo design services for 5-6 years, he claimed that there were many multi-talented logo designers on Fiverr.
Photo Credits: Visual.ly
Infographics have gained gradual popularity with time. They are widely used by many businesses, brands, and organizations. Infographics have proved to be the effective, artistic, and clear way of relaying information without having to worry about losing the viewer’s attention.
We live in a fast-paced, modern era where people’s attention spans have decreased a big deal due to inundated daily information. It is very frustrating for people to browse through endless lines of statistics and numbers whether in an excel sheet or online.
Infographics have been used as powerful tools to let people digest information with ease through the use of charts, statistics, and visual data. With appropriate use of proportion, color, and negative space, information is transformed into not only remarkable attention-grabbing but also persuasive form of graphics.
All said, Fiverr has multi graphic designers who are always on the lookout to offer infographic design services for income. For quality infographics, you will be required to pay a little price of $20-140 on Fiverr.
4. Search Engine Optimization ( SEO)
Photo Credits: Wpbeginner
These are a set of guidelines and procedures that are incorporated into the blog or website by owners to enhance their sites for the popular search engines to help improve their overall rankings.
SEO is one of the most cost effective forms of online marketing. This is because it engages an individual once they make the action of opening Google and keying in something related to a service you are offering or a product you could be selling.
Your website is prompted to get user traffic if they will be convinced by the quality of the products and services you will be offering. You will only be required to convince them that you are indeed the right partner.
With time as you rank well for the terms, you will get the benefit of regular traffic for each particular search term offers and month by month, the flow of potential clients will go on. Only a handful of online marketing platforms can boast of that.
SEO is not so easy to figure out especially to those that who are not familiar with online marketing. It could cost you thousands of dollars every month and still get a trivial boost in your website traffic, user engagement, and keyword ranking regardless of having used highly established SEO providing firms.
On Fiverr, SEO packages vary more than any other services offered on the platform. Talking from experience though, $50-100 will provide you with a targeted boost for a certain website or the keyword. That will definitely improve your Google rankings.
However, SEO is usually achieved best through long-term strategies. On Fiverr, the SEO services provided will cost you from $100 to around $500 per month. This package comes with guaranteed success like ranking first in a number of search engines for competitive search phrases.
Photo Credits: Acelerartech
Small and Startup businesses have face tendency to lack cash flow. Most of the time, whether you are on board to get help, as an entrepreneur, you lack time and even resources that can help you hire someone you desperately need to help you.
For that reason, most successful people have turned to Virtual assistance. Virtual assistants not only save your money and time but also are also add your investment experience for the sake of the growth of your brand or company.
Startup businesses use VA’s for bookkeeping, marketing administration, email management, web development, social media, and design, among others.
From my little experience on Fiverr, with as little as $80-200 per week, you will find good virtual assistants. This may not sound affordable in the first place but compared to the cost of hiring a traditional personal assistant (PA), it is quite negligible, putting in mind the quantity of the job they do. As an employer, one of my long-term Pas completes work that would have probably required a standard fulltime employee, for as low as $100 per week. The work includes, research, data management and entry, graphic design and social media management.
Listing Your Service on Fiverr – How Does Fiverr Skyrocket Your Service Startup’s Growth?
1. Gain Instant Access to Customers
Most startup businesses have a common problem – barely having customers at the beginning. This should not worry you, it is normal in all cases. However, Fiverr, provides something extra that gives you an upper hand as a starter.
First, you will have prompt access to all users who use their platform. You will get the benefit of having an influx of eyeballs on your service or product regardless of whether the users are customers who are not directly looking for your services/products or vendors just like you.
Once you grow your brand and get a solid base of clients, think or re-investing a good amount of the revenue in advertisements that will help you gain more customers. Fiverr, as said before, is a platform, big enough to give you access to millions of customers as well as business owners all over the world.
Furthermore, if you are aspiring to succeed you should not limit yourself to the plan the platform provides. Always try to be flexible. Damian Pros treats Fiverr as a pre-qualifier to secure superior clients who are able to afford his brand’s high-end services.
In fact, as he explained, it is easier for him to close all high-end deals because he starts working with them on Fiverr more often. In the psychology of influence point of view, this is what is referred to as commitment-consistency bias. You get business owners or customers to commit to small purchases of as low as $10. This means that they are more likely than not be consistent with their past decisions to get your products/services and eventually get a high-end product/service from you.
2. Develop Key Customer Service Practices
Lots of business fail not because are not great at closing deals but poor customer service. Poor customer services will make you lose clients and that is why hundreds of business all over the world fail to retain their customers.
Actually, it is extremely vital that you get the customer service on Fiverr. Otherwise, failure to do so will risk bad reviews from your customers. One bad thing leads to another, and bad reviews will reduce the popularity of your product or service. This will lead to low business.
Damian Pro has two full-time customer support agents on Fiverr for his business. The agents are not required from time to time but they are there to give timely responses to their potential customer. The timely response gives the customers the benefit of the doubt about the products and services offered. Apart from giving your clients a reason to maintain on your product acquisition, they can attract new customers for your product or services.
People, on Fiverr usually buy services and products based on quality. Since quality is perceived by reviews, good reviews will earn you good business. Furthermore, good reviews mean Fiverr will promote you and rank you higher on their website. This is done automatically by their SEO system.
3. Utilize a Strong Infrastructure
Being on a big marketing platform like Fiverr will eliminate the need of having a website for your products/services. Even though a website should always be one of the indispensable items you will need in your startup’s growth, Fiverr will give you an easy time and a conspicuous presence without having to worry about a website. In fact, potentially website issues that would have required you to sort will not faze you.
Fiverr has inbuilt integrated payment systems that prompt you to make payments on the site instantly and you will also receive payments through the site in a blink of an eye. This is advantageous because many online business owners tend to struggle by not knowing the payment processor to implement on their website to use it for the payment acts. Using what Fiverr usually provides eliminates the requirement of having to find a payment processor.
Wrapping It UP
In summary, Fiverr as a platform that lets entrepreneurs find freelancers by having them meet the product/service being offered by sellers in different levels. With that, they will get to meet multi-talented freelancers who are equipped with ideal skills and affordable rates that suit their needs.
That is why Fiverr is highly recommended for startup’s growth.
Transparency is one more thing about Fiverr that makes it stand above the rest freelancing sites. Freelancer’s accounts or profiles can be accessed with their reviews inclusive to give the buyer a clear insight into whether they can hire them or not. The entrepreneurs therefore, know what to expect once they hire a freelancer.
Lest we forget the price rates at which the freelancers offer their services. They are so affordable that any entrepreneurs especially starters can largely lean on if they what to skyrocket their startup’s growth.
All said, Enjoy using Fiverr and grow your business!