When it comes to online marketing, visual content is the king, no doubt. Visual content does not only create a better marketer-audience connection but also leaves an impression that lasts more than texts. In fact, if the visual content is in form of video, the impact it leaves on the audience is incomparable.
Videos have the capability of communicating emotions. That is why most people find them more applicable. Despite the development and existence of so many video marketing platforms like Twitter and Facebook, YouTube still stands out as the leading platform to market your videos.
According to statistics, YouTube boasts of a billion unique users who visit the website every month. That means, nearly half of the people who use the internet use YouTube. Furthermore, the platform is the second largest search engine and its ability to create a long-term video engagement makes it so popular for online marketing.
That said, any YouTube marketers would ensure that they have the right kind of tools to customize and optimize their videos to ensure their videos stretch out to more people.
Even after the marketers achieve a great reach to many YouTube users, they will need other YouTube analytics Tools, Add-Ons and Extensions that improve your YouTube experiences, with the ultimate goal of growing your YouTube video rankings and getting more subscribers for your channel. Outlined below is a list of 9 of the best YouTube analytics Tools, Add-Ons and Extension tools.
1. VidIQ Vision
VidIQ Vision is a YouTube analytics add-on that shows a detailed summary of statistics and optimization for any YouTube video. Once the user has an understanding of the information, it is easy to apply it to their videos and in turn, gain more YouTube subscribers.
The program offers different packages such as their free basic package that contains basic analytics and a scorecard. Their Pro package, which is priced at $7.50 per month, allows you to see optimal times of day, top trending videos, and a keyword research tool among other perquisites. Lastly, their boost package at $39 a month, offers Video Archival, SEO Optimizations, and many other tools at the user’s disposal.
After installation, clicking the VidIQ icon in the top right corner of your Chrome Browser will result in a detailed analysis of any YouTube video including its views, subscribers, and shares.
The tool also helps you find keywords that do not have much competition on YouTube. It helps you know the ideal time to upload videos on your channel too. The analytics and metrics of VidIQ are sophisticated and they will notify you when most of your subscribers are online.
The tool will not only break down YouTube videos but also give the users an opportunity to build and grow their clientele for marketing purposes.
Video Credits: Youtube
BrandMaxima is the leading Social Video Intelligence & Analytics platform that was built for multi-channel networks, content creators, brands, and agencies. The free extension offers crucial information that is related to any channels and videos on YouTube right on the website. With BrandMaxima extension, you will be able to get the following metrics.
Channel Analytics – general descriptions of the channel. It Includes; estimated revenue, channel ranks, category, total views, total subscribers and even the country.
Video Analytics – the tool will show you the Engagement rate, estimated revenue, hourly views, Average minutes watched, and the total number of views.
Social Performance for Video – the tool shows you the number of shares for the video on popular platforms like Google, LinkedIn, Reddit and Facebook among others.
YouTube SEO for Video – The extension shows you the places where the video was embedded plus the number of times it was embedded. It also shows you the performing and the non-performing tags, the numbers of times and where the video was referred. Additionally, the tool shows you the number of videos from the same channel in the related videos section plus Description length and call to action link accounts.
3. Social Blade
With Social Blade, monitoring the performance of your channel can be so easy. If you add social blade as an extension on your chrome browser, you will be able to see all your stats on YouTube.
Social blade gets data from YouTube but makes simple interpretations for users to understand. The extension has free features and is perfect for YouTube users who cannot afford to pay for ‘paid’ add-ons or are still not ready to pay for marketing tools.
The fact that social blade is free, makes it popular for small YouTube users who are still growing their channels. However, the partnership the tool offers makes it lovable by most YouTube users. Partners or users can promote their YouTube channels on SocialBlade’s very own YouTube channel and or on Broadband TV. That means that partners get to grow their channels and stretch their reach through exposure from the developer’s site.
Apart from the partnership that helps your video traffic, you can opt to buy YouTube views, which boost your social proof and may rack up more views for your videos. Bought views will help build your channels authority and reputation as well. It works based on the saying, ‘the more popular you are, the more you will draw people to your channel’
TubeBuddy is a chrome extension tool that you would not miss on best YouTube Marketing Tools. Boasting of over a million trusted amazing YouTube users, the tool has been proven ideal for YouTube marketing purposes.
TubeBuddy has amazing features, which give the user a very smooth YouTube experience. With this tool, you will say goodbye to wasting time on, Keyword Search, Managing Comments, updating Info Cards, Subscribers Outreach, Creating Thumbnails, Video Syndication, Optimizing Videos, and even Channel Backups among others.
If you are a YouTube content creator, the tool helps streamline your daily workflow and therefore provides more time to make extra-ordinary content.
For brands, the tool reduces the busy work and focuses on what matters the most, which in most cases if not all, to grow your business on YouTube.
For agencies, TubeBuddy will help you manage your client’s channels with ease and very quickly. Lastly, for the networks, the tool will give your partners the tools for success while at the same time becoming more attractive in recruitment.
Video Credits: YouTube
Quintly is a general social media tool that is used in almost all social media tools as an analytics tool. For YouTube, professionals use the analytic tool to gain insight and generate cohesive reports by bench-marking your YouTube channel use.
The tool offers detailed subscriber analysis by measuring all relevant metrics of your channel on YouTube and those of your competitors for the month. The detailed statistics of your subscribers take a crucial part in optimizing and customizing your YouTube channel and thereby keeping an eye on the competition.
Quintly lets you view analytics by uncovering the performance of all videos on your channel. The integrated set of metrics will help you discover the desire that drives your audience for your channel too. The tool will also easily benchmark all analyses with those of your competitor and the best available practice examples.
Quintly, through a set of metrics also analyses interaction by tracking all information about your subscribers that you may need to know. The tool is able to track every kind of feedback through likes, dislikes, comments, favorites or any other communication by your subscribers.
6. Rival IQ
Rival IQ is a special YouTube tool that helps the user validate their strategy by analyzing thousands of video uploads in a matter of seconds to deliver key insights into your content as well as the content of the completion.
Additionally, the user of the tool is accessed to sophisticated machine learning, through boosted post detection to allow you notice whether your competitors bought their views.
Rival IQ helps you track your competitors to prevent surprises. Additionally, it speeds the response on the market and will provide a window of fresh content ideas that your audience resonates with.
The tool helps to make easy benchmark performances, analyzing SEO and following important information of subscribers on your channel.
The Rival IQ automates your YouTube and SEO reporting by scheduling the delivery of mails for the most important reports. You can eventually export reports into other favorable tools to get more specified information. You can then customize your reports with the aim of delivering what you really want to see.
Understand your audience growth by tracking down the growth of your YouTube channel and your competitors’ channels from a common location. Measure your success in weekly, quarterly, monthly, or even annual basis. You can further take analysis to compare your historical data as well as evaluating your growth rates to initial seasonality, events, and business cycles.
Tubular has recently been certified in YouTube’s new analytics program. The tool provides insights into the viewing habits of users on YouTube. With that, it empowers agencies, publishers, and brands to succeed in the rapidly changing world of video.
The program helps you identify fans who comment while watching or engaging on your videos in your channel. Additionally, the tool can measure the frequency and number of their comments. The Tubular labs can as well reveal the real-time your subscribers tend to tune in to your channel to help you adjust your publishing schedule.
The tool also helps the user pinpoint influencer fans. This gives you insights on how you can engage with them and in the process, grows your brand.
Tubular labs will also let you study data of your competitors. This will give you insights into how you can customize your channel to counter your competitors.
Video Credits : YouTube
The tool has pre-built widgets that pull data from YouTube and helps you analyze it eventually. It then monitors everything that happens within your channel, including comments, dislikes, and views from your fans.
With Push API the program securely displays data from your company’s database and also data of YouTube users who engage with your videos.
You can turn your application into TV mode and this improves your YouTube experience. The TV mode feature automatically rotates your YouTube dashboards for a big screen monitor.
With Cyfe, you will get widgets alerts even when you are away from YouTube. This helps you stay put with all activities happening on your YouTube Channel. Cyfe boasts of 250,000 satisfied users as it stands.
The ChannelMeter is the leading platform for brands, agencies, and creator networks that helps maximize viewership and monetization.
The ChannelMeter maximizes your creator network by supercharging your YouTube with sophisticated tools and metrics that boosts your power growth and monetization.
The tool is also able to do the heavy lifting for Agencies by managing influencers. By that, you are able to win over the clients with the best-in-class tools for driving successful campaigns.
The channelMeter also strengthen brands and influencer relationships. You can cultivate and solidify prosperous partnerships with YouTube through ChannelMeter.
The tool delivers insightful and Effective Analytics by providing an intuitive, powerful suite of refined metrics from YouTube. The program also provides easy ‘get-in-touch’ tools that help the user communicate easily with the developers.
Wrapping It Up
The list of add-ons and extensions named in this guide will not only provide analytics and metrics for your channel but will also take your YouTube activities to a completely fascinating level. Each add-on and extension has its own unique features that provide you with all you need to make your YouTube channel stand out among your competitors.
Apart from making your channel stand out, the tools provide you with features that let you engage with your YouTube subscribers through comments, likes, and dislikes. The tools will give you an insight into all the activities of the subscribers and keep historical data for comparisons.
Brands, creators, networks, and agencies can all incorporate these tools to help manage, schedule, organize, and track all activities on your channel with the ultimate objective of growing their channels and promoting their products on YouTube.
Last but most importantly, use tools that obey the Terms of Service of YouTube. This will let you avoid instances where YouTube are prompted to suspend or terminate your account in the name of malicious usage.
Make YouTube a better place for you and your subscribers and enjoy your YouTube marketing experience!